Mari Lwyd in Silk: The Delunio Brand Launch
Sun 18 Jan
|Swan Hill Studios
A first look at Delunio’s Mari Lwyd silk scarves. Explore the Welsh folklore, research, and design thinking behind the collection before it launches online.
Time & Location
18 Jan 2026, 16:00 – 20:00
Swan Hill Studios, 17a Swan Hill, Shrewsbury SY1 1NL, UK
About the event
Discover the story behind the silk scarves at the Delunio Brand Launch Exhibition, where Welsh heritage meets contemporary design. Inspired by the Mari Lwyd, each design draws from one of Wales’ most fascinating winter traditions— a perfect way to celebrate a custom that brings good luck and fortune for the year ahead. Explore a curated display of silk scarves, alongside the conceptual research, development, and cultural influences that shaped each piece. This exhibition offers a unique insight into the history of Welsh culture behind the designs. Please note, this is not a pop-up shop; the scarves will be available to purchase later through our website following the official launch.